A pioneering project I spearheaded as a designer.
Users scan their faces to spawn custom avatars, transforming their phones into dynamic game controllers that navigate avatars atop CG beer cans in an AR world. Leveraging the coaster as an AR tracker, this unique fusion of physical and digital interactions provides an engaging, playful experience that transcends traditional brand promotion. This project encapsulates my commitment to crafting innovative solutions that effectively amplify brand messages while offering users a memorable, interactive journey. Experience design in a whole new dimension!
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